Whether it's been in product marketing, competitive intelligence, or sales enablement I always love working with sellers. If that's you and you want to learn how others are having success hit the subscribe button. And as am added bonus I'll even throw in a joke or too along the way. ~Mike
One key sales skill I learned from marketing
Since I ended last week with a bit of a laugh at Marketing, I thought it was only fair to start off this week’s Learn email with something I’ve learned from marketing.
COPYWRITING
It’s essential for engaging prospects/customers and more importantly, getting people to keep reading to the most important part of your message…
the next line.
Everyone knows what bad looks like.
(If you don’t take a look at your SPAM folder and you’ll find a bunch of examples)
But examples of good writing can be a bit more challenging to find.
IMHO if you want a place to start I’d recommend Eddie Shleyner, Founder of VeryGoodCopy.
He does a great storytelling job in a simple yet engaging way.
So much so that I willingly subscribed to his newsletter and “borrow” a fair amount of his tips in how I write and coach others to write.
One recent post that caught my attention was “The most powerful element in advertising.” Like most of his 'micro-essays' it's a short read and if you’ve ever written a prospecting email, it’ll make you re-think your use of exclamation points!!!
-Mike
PS - Yes I’m fully aware I used exclamation points - you gotta have a little fun sometimes 😉
PPS - What type of writer are you: Em Dash or Semicolon?
| Check out VeryGoodCopy |
Not Quite Sales - Learn, Laugh, Sell.
Whether it's been in product marketing, competitive intelligence, or sales enablement I always love working with sellers. If that's you and you want to learn how others are having success hit the subscribe button. And as am added bonus I'll even throw in a joke or too along the way. ~Mike
You know how sometimes something is so true that you have to laugh (otherwise you’ll cry) Well THIS is one of those cases - especially if you work in software company. Ross Pomerantz (aka – Corporate Bro) and Austin Nasso (Co-Founder of Socially Inept: Tech Roast Show) depict the struggle perfectly. I don’t want to spoil the ending but they find common ground... Who wins? You vote Make sure to check out 👇 Corporate Bro and Socially Inept 👇 if you want to keep the laughs going ~Mike Want more...
PROSPECTING. If you work in sales or with sales, you know prospecting is critical to building your pipeline. BUT The real challenge comes with consistency. Are you just sending individual emails sporadically and looking to identify the new shiny silver bullet to use next? That’s where you’ll run into issues. One of the sales trainers I’ve worked with, John Barrows, preaches this all the time, and he went one step further when he shared how he (as a CEO!?!?!) holds himself accountable to keep...
It's FRIDAY More specifically the Friday before Labor Day and if you're in the US that means. It's time for FOOTBALL!!! 🏈🏈🏈 So this meme from Sales Humor seemed particularly relevant. It made me laugh and also made me think...DAMN, which one of these coaches am I?!?! Or more importantly which one are you 😉? Happy Labor Day Weekend! How can you not choose the guy holding the fire emoji with Superman!?!? See More from Sales Humor on LinkedIn